Swiss won, but Migros lost 7.2 million euros

Spain - Switzerland 0 - 1

Swiss supermarket "Migros" offered 10% discount on purchases if Switzerland beat Spain. And Switzerland won a big success.

The success "migrated" the next day to "Migros", the most famous Swiss supermarket chain, headquartered in Zurich.. All supermarket stores were stormed by buyers who have rushed to spot the advantage of the offer. Were completely sold a significant amount of products from all types, several departments looking like they were 'visited' by thieves.

When made their calculations, "Migros" officials found that, indeed, have won customers, but have lost 7.2 million euros from selling at a discount. This is a significant amount who rise the question of expansion of this initiative and when Swiss will play with Chile and Honduras.